Keeping that New Year's resolution to eat healthier will be a bit easier this winter with Pepperidge Farm Deli Flats, versatile 100-calorie thin rolls that will transform sandwich-making for the better. A delicious alternative to the ordinary, Deli Flats thin rolls deliver exceptional taste and are ideal for all types of sandwiches. All three varieties - Soft 100% Whole Wheat, Whole Grain White and 7 Grain - are an excellent source of fiber, have 100 calories per serving and are hearth baked with a soft delicious taste.
To help launch Deli Flats thin rolls, Pepperidge Farm continues its partnership with Bethenny Frankel, celebrity natural food chef and New York Times bestselling author, as she presents her latest book, The Skinnygirl Dish: Easy Recipes for Your Naturally Thin Life (Simon & Schuster, December 2009). In early 2010, Frankel will autograph copies of her new book in Atlanta, Boston, Miami and Ft. Lauderdale, where consumers will also have the chance to sample her nutritious and wholesome sandwich recipes that are 200 calories or less made with Deli Flats thin rolls.
"Deli Flats thin rolls offer a soft, wholesome and delicious taste in a figure-friendly portion. I love recommending them to friends and clients," said Frankel. "At 100 calories and five grams of fiber per roll, Deli Flats are a good foundation for everyday healthy eating and an important part of making smarter sandwiches, better burgers and more. In my opinion, Deli Flats thin rolls are the greatest thing since sliced bread!"
Bethenny Frankel's Exclusive Deli Flats Thin Rolls Sandwich Creations:
Grilled Chicken Club Sandwiches
Prep: 10 min.Makes: 2 servings
2 Pepperidge Farm® Deli Flats™ Soft 100% Whole Wheat thin rolls
2 tbsp. mashed avocado
1 slice bacon, cooked and crumbled
4 slices refrigerated fully-cooked grilled chicken
2 slices tomato
2 leaves red lettuce
1. Split each roll into 2 layers.
2. Stir avocado and bacon in small bowl. Spread half the avocado mixture on each bottom layer. Divide chicken, tomato and lettuce between bottom layers. Top with top layers.
Nutritional Values per Serving: Calories 196, Total Fat 6g, Saturated Fat 1g, Cholesterol 39mg, Sodium 521mg, Total Carbohydrate 21g, Dietary Fiber 6g, Protein 17g, Vitamin A 7%DV, Vitamin C 6%DV, Calcium 1%DV, Iron 38%DV
Mediterranean Vegetarian Sandwiches
Prep: 10 min.Makes: 2 servings
Broil: 10 min.
2 Pepperidge Farm® Deli Flats™ 7 Grain thin rolls
6 slices eggplant, 1/4" thick
Olive oil cooking spray
2 tbsp. red pepper-flavored prepared hummus
2 tbsp. crumbled feta cheese
1. Place eggplant onto baking sheet. Spray eggplant with cooking spray.
2. Heat the broiler. Broil the eggplant 4 inches from the heat for 5 minutes or until the eggplant is browned, turning
the eggplant over halfway through broiling.
3. Split each roll into 2 layers.
4. Spread half the hummus on each bottom layer. Divide eggplant and cheese between bottom layers. Top with top layers.
Nutritional Values per Serving: Calories 158, Total Fat 4g, Saturated Fat 1g, Cholesterol 6mg, Sodium 289mg, Total Carbohydrate 26g, Dietary Fiber 9g, Protein 8g, Vitamin A 1%DV, Vitamin C 4%DV, Calcium 8%DV, Iron 9%DV
Pesto Turkey Sandwiches
Prep: 10 min.Makes: 2 servings
2
Pepperidge Farm® Deli Flats™ Whole Grain White thin rolls
2 tsp. prepared pesto sauce
2 tsp. mayonnaise
2 slices roasted
or deli turkey breast
2 slices tomato
6 leaves baby arugula
1. Split each roll into 2 layers.
2. Spread half the pesto and half the mayonnaise on each bottom layer. Divide turkey, tomato and arugula between bottom layers. Top with top layers.
Nutritional Values per Serving: Calories 200, Total Fat 8g, Saturated Fat 1g, Cholesterol 23mg, Sodium 281mg, Total Carbohydrate 21g, Dietary Fiber 5g, Protein 15g, Vitamin A 4%DV, Vitamin C 3%DV, Calcium 5%DV, Iron 9%DV
"Deli Flats thin rolls are a great solution for people who love sandwiches and want to enjoy them in a more healthy way without compromising taste or quality," said Tim Hassett, Senior Vice President/General Manager - Fresh & Frozen Bakery at Pepperidge Farm. "As consumers evolve their eating habits, we remain committed to offering delicious, versatile options for health-conscious consumers."
To learn when and where to meet Frankel and experience the goodness of Deli Flats thin rolls, consumers can use Twitter® to follow Frankel twitter.com/Bethenny and Pepperidge Farm twitter.com/PepperidgeFarm.
Available at major supermarkets, grocery stores and mass merchandisers nationwide, new Pepperidge Farm Deli Flats thin rolls are sold in Soft 100% Whole Wheat, Whole Grain White and 7 Grain varieties with a suggested retail price ranging from $2.99 to $3.19. These products will be available in Southwest regional supermarkets and grocery stores beginning January 29, 2010. For information on other Pepperidge Farm products, including various 100-calorie snack pouches, and to see additional
recipes from Bethenny Frankel, visit www.pepperidgefarm.com.
About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company's most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse, 100% Natural and Whole Grain. The company recently added Ecce Panis® gourmet artisan breads to its portfolio.
Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales.
Pepperidge Farm has been part of the Campbell Soup Company since 1961.
About Bethenny Frankel
Bethenny's number one priority is to create healthy food choices while never compromising great taste. After graduating from The Natural Gourmet Cooking Institute in New York, Bethenny's passion for health and healing combined with innovative culinary skills, inspired her to create bethennybakes®, a company that ranges from a line of wheat, egg and dairy free baked goods to cooking for private clients to her custom meal delivery service creating nutritious meals tailored to one's specific
needs whether vegan, macrobiotic, post-pregnancy, weight loss or simply to eat healthfully.
Bethenny was named the "break-out star" on NBC's "The Apprentice: Martha Stewart" in 2005. She was the runner-up in the premiere television program and was praised for her talents both in the conference room and kitchen by Martha herself. Bethenny is also a contributor and TV expert for Health magazine, and served as the hostess for Chefdance 2007 and Chefdance 2008, a 10-day culinary event during the Sundance Film Festival.
Well-known and respected amongst Hollywood elite, Bethenny creates meals specifically designed for her "A" list celebrity clients. As her name and brand recognition continue to evolve, Bethenny just released the New York Times best seller, Naturally Thin: Unleash Your Skinnygirl and Free Yourself from a Lifetime of Dieting, which illustrates her goal to "democratize health" by making a healthy, balanced lifestyle accessible to all. Bethenny also stars in "The Real Housewives of NYC" on Bravo. She currently resides in New York City with her dog, Cookie. For more information about Bethenny, as well as tips and recipes, please visit www.Bethennybakes.com.
Media Contact:
- Geri Allen
Pepperidge Farm
(203) 846-7351
geri_allen@pepperidgefarm.com
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